Live Nation Studios Starts Production on Horror-Comedy 'Youth Juice'

Live Nation Studios is leaning into the strange, scary side of staying young.

The company announced that production has begun on “Youth Juice,” a new horror-comedy feature now shooting in Southern California. The film stars Gideon Adlon (Euphoria, Blockers), Luna Blaise (Jurassic World, Manifest), Simon Rex (Red Rocket) and Jay Hernandez (Magnum P.I.).

Directed and produced by Veronica Rodriguez, “Youth Juice“ follows Luna and Beni, two best friends terrified of growing older who head to Palm Springs in hopes of reclaiming their vitality. What follows is billed as a creepy satire about aging, vanity and the increasingly bizarre lengths people will go to in order to stop the clock.

Rodriguez, whose upcoming Camp Rock 3 marks the return of Disney’s hit franchise, said the film is designed to hit several nerves at once.

“I’m making something sexy, funny, and scary. A film that’s both entertaining and unsettling, about the strange things people do to feel young,” Rodriguez said.

The screenplay comes from Danya Jimenez and Hannah McMechan, writers of Netflix’s Academy Award-winning KPop Demon Hunters, with “Youth Juice” marking their first live-action feature. The pair said the idea came from a very specific moment of pandemic-era anxiety.

“We wrote this during the pandemic, when we were both approaching 25, wasting away our youth indoors, going from miss to ma’am. At the time, it felt like a horror movie,” Jimenez and McMechan said.

The film is produced by Jorge Garcia Castro for Altered.LA, Pete Corona for Ruta Media, Will Russell-Shaprio, Pat Lambert for Live Nation Studios, and Chris Abernathy and Eric B. Fleischman for The Wonder Company. Ryan Kroft and Michael Rapino serve as executive producers.

For Live Nation Studios, the project continues its push into artist-driven film and television projects with a pop-culture edge.

“We’re thrilled to be working with creatives who elevate pop culture,” said Kroft, Head of Film & Television at Live Nation Studios. “We are so impressed with Veronica’s provocative vision and stylistically disruptive choices as well as Danya and Hannah’s monumental work turning ‘KPop Demon Hunters‘ into a global phenomenon. ‘Youth Juice’ is wildly entertaining, sharp in its point of view and completely original. It’s exactly the kind of artists-driven project we’re excited to champion as we continue to grow Live Nation Studios.”

No release date has been announced.